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Socio-economic modernity is the fate of all cultures in that they are integrated at a structural level in the orders of the nation-state system and the global capitalist market; but this integrationwhich is a structural fait accompli, not a cultural optionalters the terms of culture irrevocably, since it entails a one-way journey from tradition to modernity. As this journey is made by human agents and involves the emergence of new senses of possibilitynew options, new desires, new freedomsit too can be understood in existential terms. Cultural fate becomes linked with the realisation of individual human freedom. Cultures are condemned to modernity [Octavio Paz] not simply by the structural process of economic development, but by the human process of self-development.3
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1 . , . . (: 1998/11), 250.
2 Mykola Riabchouk, The Nativist-Westernizer Controversy in Ukraine: The End or the Beginning? in Journal of Ukrainian Studies (Toronto: 1996/1-2), 2754.
3 John Tomlinson, Cultural Imperialism: A Critical Introduction (London: Pinter Publishers, 1991), 140141.
4 . , i. (: 1998/1), 151160.

 


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